IMPACT

What is Website Optimization and Why Does it Matter?

Website optimization is the ongoing process of improving a website's ability to attract the right visitors, convert them into sales opportunities, and support the buying process. It covers:

What's the difference between the IMPACT training model and a full-service agency?

The way that we look at website optimization + coaching is different than most full-service marketing agencies. Neither model is inherently better. They serve different situations. The honest question is which one fits where your team is right now.

How Much Does Website Optimization with IMPACT Cost?

We think you deserve to know what things cost before you talk to anyone. Here's a transparent look at how this program is structured. This is a monthly program with two tiers. The first month is priced higher than the ongoing rate because of the additional work involved in the audit, tool setup, and program function.

How long does it take to see results from website optimization?

Website optimization and organic traffic take time and refinement to see measurable results. While quick wins may surface in the first 90 days, bigger shifts will come much later. Those results (like organic traffic, lead generation, or AI search visibility) will continue to build over six to twelve months as your team becomes more capable and the work becomes more systematic.

What does a dedicated website owner actually need to do week to week in this program?

Your website owner should expect to spend four to six hours per week on implementation work between coaching calls. This includes applying what was covered in training sessions, running experiments, reviewing analytics, and completing assigned tasks. The coaching calls themselves are biweekly. Leadership involvement after kickoff is minimal.