On Shop

On Shop is a Portland business whose own site puts it this way: "Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure and crawler access and the files AI engines look for. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business and it turns up in press coverage. Beyond that, nobody is discussing it where AI engines look and it does not come up on Reddit.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.