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AI Visibility Scorecard
ESPN.com
proxy.espn.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where ESPN.com is still leaving points on the table.
Monitoring for AI engine activity
In the Engagemii AEO index
#250 of 179,835 in Sports & Recreation for AI visibility
7.1
/10
AEO Score
About ESPN.com
from our crawl and measurement
ESPN.com is a business whose own site puts it this way: "Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports." Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.
On its own pages the site does well on a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data and a few credibility markers. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt.
Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage and people discuss it in places AI engines read. Beyond that, it does not come up on Reddit.
The site links to no social profiles, so there is nothing tying the brand to a wider presence.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
3
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
7
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
10
Press and news coverage.
Community
9
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.1/10, ESPN.com has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for ESPN.com
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/proxy-espn
Cite this score: Engagemii (2026). "AEO Score for ESPN.com." Retrieved from https://engagemii.com/aeo/brands/proxy-espn
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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