Amnesty International Security Lab

Amnesty International Security Lab is a business whose own site puts it this way: "The Security Lab works to protect civil society from unlawful digital surveillance, spyware and other human rights abuses enabled by technology." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.2 out of 10.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.