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AI Visibility Scorecard
Amnesty International
amnesty.org · Nonprofits
Well-positioned for AI search. The breakdown below shows where Amnesty International is still leaving points on the table.
AI engines read this profile 7 times
Claude · ChatGPT · Meta AI · Apple Intelligence
#1 of 772,112 in Nonprofits for AI visibility
8.2
/10
AEO Score
About Amnesty International
from our crawl and measurement
Amnesty International describes itself simply: "We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjoyed by all." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.2 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 6 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Meta AI.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
7
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
9
Press and news coverage.
Community
8
Forum and community discussion.
Social Mentions
9
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 8.2/10, Amnesty International has a working base to build on - fixable, and the signals above are where to start.
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The exact fixes for Amnesty International
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/amnesty-org
Cite this score: Engagemii (2026). "AEO Score for Amnesty International." Retrieved from https://engagemii.com/aeo/brands/amnesty-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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