AI Visibility Scorecard
SmartAsset
smartasset.com · Finance & Insurance
Well-positioned for AI search. The breakdown below shows where SmartAsset is still leaving points on the table.
AI engines read this profile 26 times
Claude · Meta AI · ChatGPT · Amazon Alexa
#38 of 792,999 in Finance & Insurance for AI visibility
8
AEO Visibility
iVisible · 7.8/10
40
Muse Index Score
iAI agent readiness
Agent-ready · 40/100
0
AI Adoption
iNone detected · 0/100
About SmartAsset
from our crawl and measurement
"SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more." That is how SmartAsset.com of New York introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.8 out of 10, a strong showing.
Our crawl found structured data on the page (WebPage), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 11 times in our tracking, including OAI-SearchBot (OpenAI), GoogleOther and ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Strong
Press and news coverage.
Community
Good
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.8/10, SmartAsset has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for SmartAsset
Which AI engines already crawl you
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/smartasset
Cite this score: Engagemii (2026). "AEO Score for SmartAsset." Retrieved from https://engagemii.com/aeo/brands/smartasset
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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