Opta

Does it pass the blink test?

Visitors judge a website's visual appeal in about 50 milliseconds. One blink. That verdict then colours everything after it — in Stanford's web-credibility research, the look of a site was the single most-cited basis for whether people believed it: 46.1% of 2,440 judgments, ahead of the actual content. First impressions aren't a nicety. They're the halo everything else hangs off.

Is it highly animated?

Pretty and fast pull in opposite directions. When Deloitte and Google measured 37 brand sites across 30 million mobile sessions, a 0.1-second speed improvement lifted retail conversions 8.4%. Decorative animation spends those tenths on being admired. Motion that isn't doing a job is costing one. What we do Motion only where it helps someone use the page — hover, focus, feedback. Nothing that performs for its own sake.

Does it ask for the job?

More choices, fewer decisions. In the Columbia jam study, a 24-option display converted 3% of tasters; six options converted 30%. A homepage with five competing buttons is the 24-jam table — and most trade sites don't even have the one button that matters.

Does it prove what it promises?

A claim without proof beside it is decoration. Products showing as few as five reviews are up to 270% more likely to be bought than those with none. Proof parked at the bottom of a page is proof wasted — it belongs beside the claim it backs. What we do Evidence within scroll-distance of every claim — numbers, names, the guarantee. This page included.

Does it sync with your CRM?

An enquiry answered in five minutes is worth twenty-one times one answered in half an hour. The average business takes 42 hours — and 23% never reply at all. Your website shouldn't just collect leads. It should move them. What we do Forms that email you instantly and log every lead in your sheet · site copy you edit from a spreadsheet · bookings that land straight in your calendar.