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AI Visibility Scorecard

100 Thieves

100 Thieves

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100thieves.com · Fashion & Apparel

Somewhat visible. AI bots can read 100 Thieves, but it is missing the structured signals that push citation rate above competitors.

AI engines read this profile 17 times

Meta AI · ChatGPT · Claude · Apple Intelligence

#229 of 232,992 in Fashion & Apparel for AI visibility

6.9

/10

AEO Score

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About 100 Thieves

from our crawl and measurement

"100 Thieves is the premier lifestyle brand and gaming organization founded by Matthew Nadeshot Haag. Explore 100 Thieves Esports, Creators, and Apparel." That is how 100 Thieves introduces itself. Its AI visibility score is 6.9 out of 10: the engines can find it, but they do not have much to hold on to.

Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.

AI crawlers have visited 8 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI.

Industry · Fashion & Apparel
Last scored · Aug 2, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

6

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

8

Clear headings and answer-style content.

Entity Clarity

7

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

3

Experience, Expertise, Authority, Trust markers.

Technical AEO

10

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

8

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

10

Inbound links from other sites.

Domain Authority

4

Established authority for your domain.

Reference Presence

10

Recognized in AI knowledge graphs.

News & Press

0

No press coverage found yet.

Community

0

No community discussion yet.

Social Mentions

7

Social discussion and mentions.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, 100 Thieves has a working base to build on - fixable, and the signals above are where to start.

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Picked for 100 Thieves: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/100thieves

Cite this score: Engagemii (2026). "AEO Score for 100 Thieves." Retrieved from https://engagemii.com/aeo/brands/100thieves

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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