123 BMI

123 BMI is a business whose own site puts it this way: "Calculate your BMI online, find answers to your doubts, and learn if you are overweight. See recommendations on how to lose weight." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.1 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on basic crawler access and partial sitemap and link coverage. What holds it back is a clearly stated business identity, structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.