12 Grams of Carbon

"I'm increasingly certain no one knows anything about anything. Current founder @ noriagentic.com. Previous founder @ soot.com. Before that was googling." That is how 12 Grams of Carbon introduces itself. Its AI visibility score is 5.2 out of 10: the engines can find it, but they do not have much to hold on to.

On the page it is passable on basic crawler access. What holds it back is a clearly stated business identity, credibility markers like credentials or reviews, structured data describing the business, a heading structure that lays out what it offers and sitemaps and entity links AI can follow.

Off the page, people discuss it in places AI engines read. There is some, but not much, sign that only a handful of sites link to it, the domain is only lightly established and press coverage is thin. Beyond that, AI engines do not yet recognise it as a distinct business and it does not come up on Reddit.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 54 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.