12 Kinds of Kindness

12 Kinds of Kindness is a business whose own site puts it this way: "Two self-centered New Yorkers created their own 12-step program to become kinder, more empathetic people. As a resolution, they practiced this for 12 months." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.1 out of 10, readable in places and missing in others.

On the page it is passable on basic crawler access and partial sitemap and link coverage. What holds it back is a clearly stated business identity, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.