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AI Visibility Scorecard
23andme
23andme.com · Healthcare
Well-positioned for AI search. The breakdown below shows where 23andme is still leaving points on the table.
AI engines read this profile 21 times
Meta AI · ChatGPT · Claude · Amazon Alexa
#475 of 858,498 in Healthcare for AI visibility
7
AEO Visibility
iVisible · 7.3/10
15
Muse Index Score
iAI agent readiness
Basic · 15/100
?
AI Adoption
iNone detected · -/100
About 23andme
from our crawl and measurement
23andme describes itself simply: "23andMe offers DNA testing with the most comprehensive ancestry breakdown, personalized health insights and more." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.3 out of 10.
Our crawl found structured data on the page (FAQPage), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 14 times in our tracking, including PerplexityBot, OAI-SearchBot (OpenAI) and ChatGPT-User.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
7
Press and news coverage.
Community
8
Forum and community discussion.
Social Mentions
8
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.3/10, 23andme has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for 23andme
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for 23andme.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/23andme
Cite this score: Engagemii (2026). "AEO Score for 23andme." Retrieved from https://engagemii.com/aeo/brands/23andme
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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