360hip

360hip is a London business whose own site puts it this way: "Comprehensive hip preservation and reconstruction in London: ceramic hip resurfacing, PAO, hip arthroscopy, anterior hip replacement and academic surgical research at Imperial College." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

The page falls short on a heading structure that lays out what it offers, the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business, a clearly stated business identity, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.