AI visibility score
4.7/ 10Fair

#24,594 of 937,766 in Education

As of 2026-08-01 · Engagemii indexCheck another site →Live terminal →

AI Visibility Scorecard

42courses

42courses

Unclaimed

42courses.com · Education

Borderline visible. AI bots can crawl 42courses, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

AI engines read this profile 5 times

Meta AI · Claude · ShapBot

#24,594 of 937,766 in Education for AI visibility

53

AI Naming Predictability

i

Rarely named · 53/100

Education average 14

Top 7% of Education

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5

AEO Visibility

i

Borderline · 4.7/10

Education average 4.2

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-

Network Authority

i

Not connected yet

Education average 0.0

0 relationships · Education average 4

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95

Muse Index Score

i

AI agent readiness

Transactable · 95/100

Education average 13

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5

AI Adoption

i

Basic · 5/100

Education average 0

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About 42courses

from our crawl and measurement

42courses is a business whose own site puts it this way: "42courses is an online learning platform offering personalised, CPD-accredited Mini MBA courses in Behavioural Science, AI, Creativity and Leadership." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

Our crawl found structured data on the page (EducationalOrganization, WebSite, ItemList) and a sitemap. It is missing an llms.txt file and a heading structure that lays out what it offers.

Company ·
42courses
Website ·
42courses.com
Industry ·
Education
Site status ·
Live (The website showed an active business site when last checked (Aug 26, 2026).)
Last scored ·
Aug 1, 2026

The 6 signals AI reads

Strong · Good · Fair · Weak

Structured Data

Strong

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Weak

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Fair

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Weak

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Strong

Inbound links from other sites.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

Weak

Not in AI knowledge graphs yet.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Weak

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4.7/10, 42courses is crawlable but under-signaled - fixable, and the signals above are where to start.

Frequently Asked Questions

What is 42courses?

42courses is an online learning platform offering personalised Mini MBA courses in Behavioural Science, AI, Creativity and Leadership. The platform has over 48,000 learners worldwide, a 4.9-star average rating, and features courses taught by Rory Sutherland, Dan Ariely, Sir John Hegarty and more than 20 other world-class experts.

Are 42courses certificates accredited?

Yes. All 42courses are CPD-accredited and award a Mini MBA certificate on completion. The platform achieves an 80%+ completion rate, significantly higher than the 5 to 15% industry average for online courses.

Who teaches 42courses?

Instructors include Rory Sutherland (Vice Chairman, Ogilvy), Dan Ariely (Professor, Duke University), Sir John Hegarty (Founder, BBH), Les Binet, Josy Paul, Keith Reinhard, Meik Wiking and more than 20 other world-class experts. Most instructors are the published authors behind the ideas they teach.

How much does 42courses cost?

42courses offers three pricing tiers. The Community Hub is $8 per month with cancel-anytime terms. The All Courses Pass is $58 per month over 12 monthly payments ($700 per year, 0% interest) and includes all 40+ courses plus Mini MBA certificates. A Single Course is a $195 one-time payment including 3 months of Community Hub access.

What is the 42courses Community Hub?

The 42courses Community Hub is a private space for learners with topic chat channels covering behavioural science, AI news and views, creativity and leadership, storytelling, and brand and strategy, a growing library of custom-built AI tools (briefing tool, behavioural science solver and others), a file library of trend reports, decks and hard-to-find research, and bookable office hours with the 42courses team. Members include creative thinkers, behavioural science fans, marketers and entrepreneurs across 170+ countries. The Hub is included with the All Courses Pass, with any individual course

How is 42courses different from Coursera or MasterClass?

42courses differentiates on three factors: human-marked assignments with 24-hour feedback from a real learning team, AI-powered personalisation that adapts every course to the learner's role and goals, and instructors who are published authors in their fields. The platform reports an 80%+ completion rate versus the typical 5 to 15% for online courses.

What subjects does 42courses cover?

42courses covers four main areas: Behavioural Science and Behavioural Economics, AI applied to business and marketing, Creativity and Creative Thinking, and Leadership. Course titles include AI for Marketers, Behavioural Science for Life, Creative Thinking, Storytelling, Behavioural Economics, and Brand Building.

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Picked for 42courses: How-To

How to Get Your Company Named by ChatGPT, Gemini, and Claude

When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.

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Source & Attribution

Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/42courses

Cite this score: Engagemii (2026). "AEO Score for 42courses." Retrieved from https://engagemii.com/aeo/brands/42courses

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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