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AI Visibility Scorecard
42courses.com · Education
Somewhat visible. AI bots can read 42courses, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#279,474 of 870,752 in Education for AI visibility
5.2
/10
AEO Score
from our crawl and measurement
42courses is a business whose own site puts it this way: "42courses is an online learning platform offering personalised, CPD-accredited Mini MBA courses in Behavioural Science, AI, Creativity and Leadership." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.2 out of 10, readable in places and missing in others.
Our crawl found structured data on the page (EducationalOrganization, WebSite, ItemList) and a sitemap. It is missing an llms.txt file and a heading structure that lays out what it offers.
Higher is better · 0-10
Structured Data
10
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
0
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
3
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.2/10, 42courses has a working base to build on - fixable, and the signals above are where to start.
What is 42courses?
42courses is an online learning platform offering personalised Mini MBA courses in Behavioural Science, AI, Creativity and Leadership. The platform has over 48,000 learners worldwide, a 4.9-star average rating, and features courses taught by Rory Sutherland, Dan Ariely, Sir John Hegarty and more than 20 other world-class experts.
Are 42courses certificates accredited?
Yes. All 42courses are CPD-accredited and award a Mini MBA certificate on completion. The platform achieves an 80%+ completion rate, significantly higher than the 5 to 15% industry average for online courses.
Who teaches 42courses?
Instructors include Rory Sutherland (Vice Chairman, Ogilvy), Dan Ariely (Professor, Duke University), Sir John Hegarty (Founder, BBH), Les Binet, Josy Paul, Keith Reinhard, Meik Wiking and more than 20 other world-class experts. Most instructors are the published authors behind the ideas they teach.
How much does 42courses cost?
42courses offers three pricing tiers. The Community Hub is $8 per month with cancel-anytime terms. The All Courses Pass is $58 per month over 12 monthly payments ($700 per year, 0% interest) and includes all 40+ courses plus Mini MBA certificates. A Single Course is a $195 one-time payment including 3 months of Community Hub access.
What is the 42courses Community Hub?
The 42courses Community Hub is a private space for learners with topic chat channels covering behavioural science, AI news and views, creativity and leadership, storytelling, and brand and strategy, a growing library of custom-built AI tools (briefing tool, behavioural science solver and others), a file library of trend reports, decks and hard-to-find research, and bookable office hours with the 42courses team. Members include creative thinkers, behavioural science fans, marketers and entrepreneurs across 170+ countries. The Hub is included with the All Courses Pass, with any individual course
How is 42courses different from Coursera or MasterClass?
42courses differentiates on three factors: human-marked assignments with 24-hour feedback from a real learning team, AI-powered personalisation that adapts every course to the learner's role and goals, and instructors who are published authors in their fields. The platform reports an 80%+ completion rate versus the typical 5 to 15% for online courses.
What subjects does 42courses cover?
42courses covers four main areas: Behavioural Science and Behavioural Economics, AI applied to business and marketing, Creativity and Creative Thinking, and Leadership. Course titles include AI for Marketers, Behavioural Science for Life, Creative Thinking, Storytelling, Behavioural Economics, and Brand Building.
Is this your brand?
The exact fixes for 42courses
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/42courses
Cite this score: Engagemii (2026). "AEO Score for 42courses." Retrieved from https://engagemii.com/aeo/brands/42courses
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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