AI Visibility Scorecard
990 Second Look
990secondlook.com · Nonprofits
Borderline visible. AI bots can crawl 990 Second Look, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#751,015 of 827,667 in Nonprofits for AI visibility
3
AI Naming Predictability
iRarely named · 3/100
Nonprofits average 9
Top 43% of Nonprofits
See what's behind this score →4
-
Network Authority
iNot connected yet
Nonprofits average 0.0
0 relationships · Nonprofits average 2
See what's behind this score →0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
Nonprofits average 14
See what's behind this score →0
About 990 Second Look
from our crawl and measurement
"A plain-English review of your Form 990: what it communicates about your finances and governance, plus questions to prepare your board." That is how 990 Second Look introduces itself. When AI engines look at it, they find little to work with. It scores 3.5 out of 10.
Our crawl found a readable heading structure. It is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
- Company ·
- 990 Second Look
- Website ·
- 990secondlook.com
- Industry ·
- Nonprofits
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Oct 2, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Weak
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 3.5/10, 990 Second Look is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
What does a funder see when they look you up?
Your 990 is public the day it is processed. A program officer deciding whether to take your call looks it up and checks a handful of things. Most boards have never been told which ones.Here is the list, free: the 7 questions, where on the return each answer lives, and what your board should be able to say about it. Give us your EIN and your own figures come back beside each one.
What does your 990 communicate about your organization?
See itWhat your filed return actually communicates about your finances, your governance and where the money came from.Understand itWhy a funder, a donor or a board member might stop on a particular line, in language you can repeat out loud.Improve itWhat a stronger return shows on that same line, with wording you can hand to your preparer.
Is this your brand?
The exact fixes for 990 Second Look
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
Already have an account? Sign in
How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for 990 Second Look.
Source & Attribution
Scored by Engagemii on October 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/990secondlook
Cite this score: Engagemii (2026). "AEO Score for 990 Second Look." Retrieved from https://engagemii.com/aeo/brands/990secondlook
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform