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AI Visibility Scorecard
NIKE, Inc.
about.nike.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where NIKE, Inc. is still leaving points on the table.
AI engines read this profile 44 times
Meta AI · Claude · Apple Intelligence · Amazon Alexa
#101 of 237,590 in Sports & Recreation for AI visibility
8
AEO Visibility
iVisible · 7.6/10
25
Muse Index Score
iAI agent readiness
Basic · 25/100
0
AI Adoption
iNone detected · 0/100
About NIKE, Inc.
from our crawl and measurement
"Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike is the leading sports brand in the world because we keep athletes at the center of everything we." That is how NIKE, Inc. introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.6 out of 10, a strong showing.
Our crawl found structured data on the page (WebPage, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 19 times in our tracking, including ClaudeBot (Anthropic), Applebot (Siri) and AmazonBot (Alexa AI).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
4
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
7
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
8
Press and news coverage.
Community
8
Forum and community discussion.
Social Mentions
9
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.6/10, NIKE, Inc. has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for NIKE, Inc.
Which AI engines already crawl you
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/about-nike
Cite this score: Engagemii (2026). "AEO Score for NIKE, Inc.." Retrieved from https://engagemii.com/aeo/brands/about-nike
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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