AI Visibility Scorecard
PUMA SE
about.puma.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where PUMA SE is still leaving points on the table.
AI engines read this profile 15 times
Meta AI · Claude · Apple Intelligence · ShapBot
#1 of 251,519 in Sports & Recreation for AI visibility
100
8
AEO Visibility
iVisible · 7.7/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About PUMA SE
from our crawl and measurement
"Just when they think you couldn’t get any faster, you do. Unlock transcendent athletic performance and see the game the way we do: FOREVER. FASTER." That is how PUMA SE introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.7 out of 10, a strong showing.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited 7 times in our tracking, including ClaudeBot (Anthropic), Meta AI and Applebot (Siri).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Fair
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.7/10, PUMA SE has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for PUMA SE
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/about-puma
Cite this score: Engagemii (2026). "AEO Score for PUMA SE." Retrieved from https://engagemii.com/aeo/brands/about-puma
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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