Act-On

What is Act-On’s marketing automation platform?

Act-On is a lifecycle marketing automation platform that accelerates revenue growth by empowering businesses to engage prospects and customers across email, web, SMS, social media, and other channels through highly personalized 1:1 journeys driven by intelligent automation.

How is Act-On different from traditional marketing automation platforms?

Act-On differs from traditional marketing automation platforms like Marketo, Hubspot, Pardot, and Eloqua by combining the best of marketing automation and customer engagement platform capabilities found in Braze and Iterable offering robust engagement capabilities across the entire customer lifecycle.Act-On is different in several key ways:Lifecycle-focused, not just lead generation. Act-On helps marketers grow revenue through lifecycle marketing. Unlike traditional platforms that are largely geared toward lead generation, Act-On provides the flexibility to automate and optimize campaigns at e

What type of company is Act-On designed for?

Act-On serves marketing teams in midsize and enterprise organizations that are focused on growing revenue from new and existing customers through lifecycle marketing. It’s the perfect fit for teams that want advanced lifecycle orchestration capabilities in an approachable UX that allows non-technical marketers to build and deploy campaigns quickly. Act-On is proud to serve marketers in leading global companies across financial services, manufacturing, professional services, technology, and more.

Does Act-On serve distributed marketing models like branch offices and franchises?

Yes! Act-On helps brands scale marketing by enabling corporate teams to deliver ready-to-use campaigns to franchisees, branch offices, agents and partners. Corporate marketers can centrally create and distribute pre-built content templates and automated programs, allowing individual locations to launch campaigns quickly without needing deep marketing expertise.Companies benefit from an easy-to-use platform that ensures brand consistency while allowing for local customization. This approach increases campaign speed, improves engagement, while maintaining control over brand standards across all

What channels can I manage using Act-On?

Act-On helps marketers run automated campaigns across email, web, SMS, social media, direct mail, and more. Its lifecycle orchestration capabilities ensure that marketers can drive intelligent automation and 1:1 personalization across these channels, and generate the insights required to continuously optimize engagement across them.

How does Act-On use AI in marketing automation?

Act-On AI empowers marketers to work faster and smarter across the entire customer lifecycle.InSite web agent uses AI to provide personalized answers to website visitors and captures the interests and intent of known contacts.Predictive lead scoring identifies high-quality leads based on historical engagement patterns.True Open identifies email clicks and opens generated by security and privacy bots, providing marketers with more accurate reporting and behavior-based automation.Agentic data analysis uncovers insights and generates data visualizations through simple conversations with Act-On’s

Does Act-On integrate with my existing MarTech stack?

Yes! Act-On’s success is rooted in our customers’ ability to leverage the diverse array of data sources required to orchestrate personalized journeys at every step of a lifecycle.Our Data Bridge connector enables it to send and receive data from any API- or webhook-enabled system, including ERP, product management, financial services platforms, and more. Act-On also provides iPAAS integration with Zapier and Integrately for marketers looking to automate workflows involving more complex data triggers, transformation, and exchange.Act-On’s integration with Salesforce, Dynamics, Sugar, NetSuite,

Does your marketing automation platform include analytics?

Act-On provides reporting and analytics that help marketers understand engagement and performance across the entire customer lifecycle. Its AI agent for data analysis enables users to explore and visualize cross-channel engagement through natural language queries. With CRM integration, marketers can connect engagement to revenue using attribution reporting, funnel velocity, and lead source analysis.Users can pin key reports and charts to custom dashboards for quick access or automatically share reports with stakeholders by email.