Ads Conversion Audit

What is Google actually buying with your money?

Google doesn't know what a customer is. It knows what you told it a customer is. Point that instruction at the wrong action, such as a page view, a click, or a thank-you page anyone can reach, and it will go and buy more of exactly that, using your budget, faithfully.A failing campaign and a badly measured campaign look identical in a report.

Which of your best campaigns look like your worst?

The expensive failure is the invisible one. Real enquiries arrive, real customers get won, but nothing connects them back to the ad that paid for them. So profitable campaigns look unprofitable, and get cut.Overcounting spends money on the wrong people. Undercounting switches off the campaigns that were working.ConsequenceYou could be turning off the ads that were actually paying for themselves.03

What can actually be proven from outside?

Less than most audit tools imply. So the review is explicit about both halves: what public inspection genuinely establishes, and what it cannot touch without your authorisation.The limits are published, not buried.

What does a finding actually look like?

This one is real. It is an external check of a business that was never a client, and the timing below was measured rather than estimated.A conversion appeared to be recorded 2.3 seconds after someone arrivedObserved externallyBusiness typeConsumer businessRegionNew ZealandAccessExternal check only.