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AI Visibility Scorecard

Orion

Orion

Unclaimed

advizr.com · Finance & Insurance

Somewhat visible. AI bots can read Orion, but it is missing the structured signals that push citation rate above competitors.

AI engines read this profile 5 times

Claude · ChatGPT · Apple Intelligence

#7,630 of 756,436 in Finance & Insurance for AI visibility

6.5

/10

AEO Score

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About Orion

from our crawl and measurement

Orion is a business whose own site puts it this way: "Orion’s financial planning software makes it easy for you to connect client’s financial goals with investment performance data to create actionable plans that make aspirations a reality." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.5 out of 10, readable in places, missing in others.

Our crawl found structured data on the page (FAQPage), a sitemap, a readable heading structure. It also found the gaps that keep answer engines guessing: an llms.txt file.

AI crawlers have visited the site 4 times in our tracking, so the engines are already looking.

Industry · Finance & Insurance
Last scored · Aug 1, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

5

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

10

Clear headings and answer-style content.

Entity Clarity

8

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

4

Experience, Expertise, Authority, Trust markers.

Technical AEO

7

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

9

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

10

Inbound links from other sites.

Domain Authority

4

Established authority for your domain.

Reference Presence

0

Not in AI knowledge graphs yet.

News & Press

0

No press coverage found yet.

Community

0

No community discussion yet.

Social Mentions

0

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.5/10, Orion has a working base to build on - fixable, and the signals above are where to start.

Frequently Asked Questions

What is Orion Planning?

Orion Planning is the financial planning platform for advisor firms. It's a hybrid — a goals-based client interface anchored on cash-flow modeling under the hood — and connects client goals directly to live portfolio performance. A dedicated mobile app brings planning data and portfolio data together for clients in one branded experience.

Does Orion Planning support both goals-based and cash-flow planning?

Yes. Orion Planning is a hybrid platform. The client-facing interface is goals-based, which research shows is the most effective framing for client engagement and behavioral outcomes. Under the hood, the platform runs as a cash-flow tool, modeling complexity from the current month through the end of the plan. Advisors get the analytical depth of cash-flow planning; clients get the behavioral advantages of goals-based conversations.

Orion Planning vs. eMoney?

eMoney is a standalone financial planning tool focused on cash-flow modeling. As a standalone, it integrates with portfolio accounting platforms via API. Orion Planning offers comparable cash-flow depth under the hood, paired with a goals-based client interface that research shows drives better behavioral outcomes. And it's built into the Orion stack — so the plan, portfolio, trading workflow, billing, and client portal all read from the same source of truth, with no data-sync work.

Orion Planning vs. MoneyGuidePro?

MoneyGuidePro is a goals-based planning tool, common in broker-dealer and IBD channels. Orion Planning shares the goals-based client interface and adds cash-flow modeling depth under the hood — so advisors don't have to choose between methodologies. The primary differentiation is integration: Orion Planning is built into the Orion stack — so the plan, the portfolio, the trading workflow, the billing, and the client portal all read from the same source of truth, eliminating the data-sync work that comes from stitching standalone tools together.

What behavioral finance tools are included in Orion Planning?

Orion Planning is the origin point for Orion's behavioral-finance (BeFi) tools. Assessments run inside Planning and push out via API to other Orion products where BeFi data is surfaced. The tools include BeFi20 (a money-personality assessment), the 3D Risk Profile (a multi-dimensional risk-tolerance evaluation), PulseCheck (a values-based assessment), and the Protect-Live-Dream framework (a goals-based investing structure that keeps clients invested through volatility).

Does Orion Planning produce client-ready reports?

Yes. Orion Planning delivers customizable, branded reports that advisors can present in client meetings or share through the Document Vault. Reports include goal-progress visualizations, scenario comparisons, and integrated portfolio performance from Orion Portfolio Accounting.

Can clients participate in planning through the Client Portal?

Yes. Clients view their plan, track goals in real time, and run hypothetical scenarios from the mobile-friendly Client Portal. Advisors stay in control of the experience: they can send specific workflows (retirement planning, education savings, and others) for clients to complete, and they can configure exactly what each client sees inside the planning interface. The Advantage Stack adds front-page financial-plan access inside the client experience for tighter advisor-client collaboration.

Who is Orion Planning built for?

Orion Planning is built for advisor firms — solo independents, RIAs, and broker-dealer affiliated practitioners — and the investor clients they serve. Investors access the same data through a mobile-first, advisor-branded experience. Orion Planning can be deployed standalone or as part of the broader Orion stack.

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The exact fixes for Orion

Which AI engines already crawl you

Weekly ChatGPT & Claude citation tracking

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Picked for Orion: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/advizr

Cite this score: Engagemii (2026). "AEO Score for Orion." Retrieved from https://engagemii.com/aeo/brands/advizr

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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