Affiliate Program Management

When is Rebranding Favorable for an Affiliate Program?

You should only consider rebranding if your company’s mission, vision, and values have changed. It may help if you’re tapping into new markets to which your current logo and other brand elements are not relevant, or if you’re trying to reposition your brand on the market. Expanding offers and mergers and acquisitions may justify rebranding as well. If you decide to go through with it, don’t rush!

How to Profile Affiliates?

If you’ve followed our advice on categorizing affiliates, your work is half done. Now, you need to find out a little more about the affiliates in each category. If you were profiling customers, your focus should be on their interests, needs, and preferences.

How to Prevent Affiliate Fraud?

Some affiliates will do whatever it takes to take credit for leads and sales, from spamming to forcing clicks, cookie stuffing, fake incentives, and more. You don’t want such affiliates in your program. Chances are they will rip you off, ruin your reputation, and discourage good affiliates from working with your affiliate program.

How to Come Up with a Good Affiliate Communication Plan?

In Affiliate Program Management: An Hour a Day, Geno Prussakov dedicates an entire chapter to teaching affiliate managers and merchants to communicate with their affiliates.