Alan Boswell Group

Alan Boswell Group, based in Norwich, Norfolk, describes itself simply: "An insurance and financial planning group with 40 years’ experience, whose longevity and reputation are the result of doing things a little differently, of going the extra mile for you." Its AI visibility score is 6.3 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure, visible credibility markers and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity and basic crawler access.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.