Aleran | ERP-Connected Commerce That Helps Manufacturers Sell Faster

What is Aleran Connected Commerce?

Quite simply, Aleran is an all-in-one AI powered, ERP-connected quoting and sales platform built for mid-sized B2B manufacturers to simplify and scale digital selling. Aleran Connected Commerce is built for B2B manufacturers with complex products, sales processes and pricing. It unifies quoting, CPQ, customer portals, eCommerce, and order management into a single front-office experience – without replacing your ERP. Our enterprise-grade, cloud-based platform is designed to work seamlessly out-of-the-box (or as a headless integration) with your ERP, CRM and any other critical business software

Who does Aleran serve? What kind of companies can use Aleran?

Aleran is purpose-built for mid-sized manufacturers ($20M–$1B in annual revenue) that sell configurable, engineer-to-order, or complex products and struggle with slow quoting, manual sales processes, or disconnected customer experiences. Common industries include: Industrial equipment & machinery, Electrical components, Valves, pumps, and fluid handling, HVAC & building systems, OEM components and aftermarket parts.

What are some of Aleran's product features?

Aleran's platform includes: CPQ (Configure, Price, Quote) for complex and configurable products; Customer self-service portals for quotes, orders, and account management; B2B eCommerce storefronts with ERP-connected pricing and inventory; Sales order management and order tracking; Product Information Management (PIM) built for sales; Multi-storefront support for different brands, regions, or channels; ERP integration with Epicor, SAP, Infor, and more; AI-guided selling and product recommendations; Avalara tax integration; iPaaS and API connectivity.

Can I use Aleran even if I don't have a product catalog because I am a job shop or an engineer-to-order or made-to-order manufacturer?

Yes. Aleran is designed to support manufacturers even if you don't have a traditional product catalog. For job shops, engineer-to-order, and made-to-order manufacturers, Aleran supports quote-based selling workflows where customers and sales reps can submit requests for custom work, upload drawings or specifications, and receive formal quotes — all within the platform. You don't need a catalog to benefit from Aleran's quoting, portal, and order management capabilities.

What tools and features should manufacturers look for in an eCommerce platform?

Manufacturers evaluating a B2B eCommerce platform should look for: ERP integration that syncs real-time pricing, inventory, and order data; CPQ (Configure, Price, Quote) for complex or configurable products; Customer self-service portals for quotes, orders, and account history; Support for complex pricing rules (tiered, contract, customer-specific); Order management with visibility into fulfillment and shipping; A platform built for B2B, not adapted from B2C; Flexible deployment options (out-of-the-box or headless); Strong implementation support and ongoing customer success.

How does Aleran integrate with ERP systems?

Aleran integrates directly with leading ERP systems including Epicor Kinetic, Infor CloudSuite Industrial (SyteLine), SAP, and others. Integrations are handled through Aleran's custom integration services and a robust library of APIs. Aleran's hub-and-spoke architecture allows a single platform instance to connect to multiple ERP environments simultaneously — including different ERP versions, databases, or separate company instances — without requiring ERP consolidation.

Is Aleran just a CPQ (Configure Price Quote) tool?

No. While Aleran includes powerful CPQ functionality, it is a full commerce platform. Aleran unifies CPQ, customer portals, B2B eCommerce, sales order management, and product information management into a single front-office solution — all connected to your ERP. Think of Aleran as the complete digital sales layer for your manufacturing business, not just a quoting tool.

Is Aleran a manufacturing ecommerce solution?

Yes. Aleran is a B2B eCommerce platform built specifically for manufacturers. Unlike general-purpose eCommerce platforms, Aleran is designed from the ground up for the complexity of manufacturing sales — including configurable products, contract pricing, ERP-connected inventory, multi-channel selling, and customer self-service portals.