Solid Rep LLC

Do I Need a Trademark Attorney?

Many people ask themselves if they need a trademark attorney or copyright lawyer when looking into trademark registration. Truth is, in most cases, when registering your trademark, many things will come up regarding Trademark laws that you may not know how to handle…

Proper Trademark Usage?

Never use trademarks as nouns, you should always use a trademark as an adjective.

How can I promote my trademark?

Always highlight your trademark from its surrounding text. If you don’t distinguish your trademark, it will be hard to promote and legally justify its protection if your trademark becomes to generic. Some ways you can differentiate your mark: Capitalize trademarks completely (NIKE). If using initial caps, use quotation marks (“Nike”).

How can I select the best trademark?

Businesses often desire to adopt a trademark that clearly evokes or describes their product. However, such marks may be impossible or very difficult to protect. Just as we explained earlier, words that are the generic name for the user’s goods or services cannot function as trademarks at all. For example, the term “apple” cannot be appropriated as a trademark for apples.