Ambaum

Why should my brand be on Shopify?

Shopify is the leading commerce platform for brands of all sizes looking to scale efficiently. With its powerful built-in tools and vast ecosystem of apps and integrations, Shopify makes it easy to customize and grow your business. From entrepreneurs to enterprise, Shopify provides a reliable, secure, and high-performance foundation for DTC, wholesale, and B2B selling. For enterprise brands, Shopify Plus unlocks advanced automation, deeper customization, and greater operational efficiency to fuel even faster growth.

Should my company be on Shopify Plus or core Shopify?

When deciding between Shopify Core and Shopify Plus, the two primary factors to consider are cost savings and features. Shopify Plus offers lower transaction fees, which can lead to significant savings depending on your average order value and total revenue. More importantly, Plus includes advanced customization and automation tools that make it the go-to choice for high-growth brands, typically once they reach a $2 million annual run rate.

Does Ambaum do monthly maintenance or just project work?

Ambaum does both. Our work is typically split between long-term maintenance clients, where we serve as a brand’s fractional CTO and development partner, and larger, pre-scoped projects lasting three months or more. We usually begin with a three-month development contract and then transition to a month-to-month engagement.

Will Ambaum handle my marketing too?

Ambaum focuses on technical development, not direct marketing campaign management. However, our team includes senior talent with firsthand experience running Shopify Plus stores. We provide strategic advice on paid advertising, content strategy, and influencer partnerships as part of maintenance services, but our primary focus is development and technical growth.

Does Ambaum do website design?

Ambaum focuses on development, not full-scale website design. While we don’t offer complete site design and builds, we bring a development-first perspective to design. This ensures seamless execution and incremental improvements that enhance functionality, performance, and user experience.

What size of brands does Ambaum typically work with?

Ambaum partners with growing Shopify brands that require ongoing development support and benefit from a Fractional CTO. We specialize in scaling brands and legacy manufacturing and parts businesses that are on—or fast approaching—Shopify Plus and need a strategic, long-term development partner.

What is the minimum to engage with Ambaum as my fractional developer?

Our minimum engagement is 20 hours per month. This allows us to actively manage your technology stack and ensure meaningful progress. Anything less tends to be inefficient for both sides when it comes to strategically moving your brand forward.

What makes Ambaum different than the countless other development agencies out there?

Ambaum is built by former merchants who have run and scaled Shopify Plus brands firsthand. Unlike traditional agencies, we understand the real challenges of growing an eCommerce business. We act as your Fractional CTO, providing strategic guidance and hands-on development with a merchant-first mindset, ensuring every technical decision drives revenue and growth.