Greg Cary

Greg Cary is a business whose own site puts it this way: "After years as a respected broadcaster on radio 4BC Greg Cary has now launched his website. His memoir An Absence Of Certainty is available for purchase as will all future books written by." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.