analytics.txt

Why should I use analytics.txt on my website?

Regulations around the handling of user data on websites are evolving quickly and mandate certain practices. An analytics.txt file can give auditors instant insights on what is in use and how this maps to the applicable regulations. Users value websites that are transparent about the privacy implications their usage brings.

Where should I put an analytics.txt file?

The preferred default location for your analytics.txt file is the /.well-known/ path of your web server. If this is not ideal or possible for you, there are two alternatives: Use a in the head of your document. Send a X-Analytics-Txt: https://www.example.com/path/to/analytics.txt HTTP header with your documents.

I would like to use analytics.txt but don't really know what to put in there?

We want to make the specification as accessible as possible for everyone. That is why we offer an Implementation Wizard with vendor presets included in it.

How do I know the information in an analytics.txt file is correct?

analytics.txt is designed in a way that there are no right or wrong answers, so we start by trusting others to populate it correctly. If you are unsure about the correctness of such a file, you can do two things: Contact the email address given in the mandatory Author field of the analytics.txt file, asking for clarification. Use the Audit Tool we will be providing to check for basic conformance.