Anne Esse

Anne Esse describes itself simply: "<p>I’m a freelance creative director + designer specializing in branding and helping creatives launch freelance careers.</p>." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.1 out of 10.

On the page itself the strengths are clear: a clearly stated business identity. It is passable on some structured data and partial sitemap and link coverage. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 29 words. It does link out to several social profiles, which helps engines tie the brand together.