Appy + Yaar

Appy + Yaar is a business whose own site puts it this way: "A South Asian reproductive and hormonal health platform for the UK and India. Multilingual, culturally grounded, clinically reviewed health information and community across three pillars." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.9 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, a clearly stated business identity and crawler access and the files AI engines look for. It is passable on partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.