A Pup Above

Why does this cost more than kibble?

Because it's not kibble. A Pup Above is sous-vide cooked using whole, human-grade ingredients — cage-free chicken, grass-fed beef, real bone broth — not rendered by-products or mystery meat meal. That process preserves more nutrients, which means your dog absorbs more from every meal. Kibble averages ~65% digestibility. Ours is 93%. You're paying for food that actually works.

What if my dog won't eat it?

They will. But if they don't, we'll make it right — 100% money-back guarantee, no questions asked. The bigger issue we hear is the opposite: once dogs try it, they refuse to go back. We call that the Fresh Food Problem.

Is fresh food actually better than premium kibble?

Structurally, yes. Kibble is made by extruding ingredients at high heat — that process destroys a significant portion of naturally occurring nutrients, which is why manufacturers add synthetic vitamins back in after cooking. Sous-vide cooking preserves the food's nutritional integrity without that destruction.

Am I locked into a subscription?

No. You can skip, pause, or cancel anytime — no fees, no calls. Log into your account and it's done in under 60 seconds. We offer subscription pricing because most dogs do best on a consistent feeding schedule, and it's a better value for you. But you're not locked in.

Is this nutritionally complete? Do I need to add anything else?

Yes, it's complete. Every recipe is formulated by board-certified veterinary nutritionists (ACVN) to meet AAFCO standards for all life stages. Nothing to add. No supplements required. It's a full meal, not a topper — unless you want to use it that way.