ARN - Allmänna reklamationsnämnden

ARN is a business whose own site puts it this way: "Allmänna reklamationsnämnden, ARN, är en myndighet som löser tvister mellan konsumenter och företag. Vi är opartiska och kan därför inte ge råd till någon av parterna." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.6 out of 10.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on basic crawler access. What holds it back is a clearly stated business identity, structured data describing the business and credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.