AI Visibility Scorecard
ASOS
asos.mp · Fashion & Apparel
Borderline visible. AI bots can crawl ASOS, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 3 times
Meta AI · Claude
#70,557 of 246,338 in Fashion & Apparel for AI visibility
3
AI Naming Predictability
iRarely named · 3/100
Fashion & Apparel average 14
Top 81% of Fashion & Apparel
See what's behind this score →4
-
Network Authority
iNot connected yet
Fashion & Apparel average 0.0
0 relationships · Fashion & Apparel average 4
See what's behind this score →35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
Fashion & Apparel average 24
See what's behind this score →0
About ASOS
from our crawl and measurement
ASOS, based in London, England, describes itself simply: "ASOS is the UK's largest independent online fashion and beauty retailer and offers over 60,000 branded and own label products across womenswear and menswear." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.
Our crawl found structured data on the page (Organization, WebSite), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic) and Meta AI.
- Company ·
- ASOS
- Website ·
- asos.mp
- Industry ·
- Fashion & Apparel
- Site status ·
- Live (The website showed an active business site when last checked (Aug 26, 2026).)
- Last scored ·
- Oct 25, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4/10, ASOS is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for ASOS
Which AI engines already crawl you
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on October 25, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/asos-mp
Cite this score: Engagemii (2026). "AEO Score for ASOS." Retrieved from https://engagemii.com/aeo/brands/asos-mp
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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