AI Visibility Scorecard
ING Brand Portal
assets.ing.com · Other
Borderline visible. AI bots can crawl ING Brand Portal, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
4
AEO Visibility
iBorderline · 4.2/10
0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
0
AI Adoption
iNone detected · 0/100
About ING Brand Portal
from our crawl and measurement
"Bynder Language English (United States) Nederlands (Nederland) ING-public Login with ING SSO Or click here to use your credentials." That is how ING Brand Portal introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.4 out of 10, readable in places, missing in others.
What holds it back is structured data describing the business, an llms.txt file, a sitemap, the first things an answer engine looks for.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Weak
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Good
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Good
Press and news coverage.
Community
Good
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, ING Brand Portal is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for ING Brand Portal
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for ING Brand Portal.
Source & Attribution
Scored by Engagemii on August 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/assets-ing
Cite this score: Engagemii (2026). "AEO Score for ING Brand Portal." Retrieved from https://engagemii.com/aeo/brands/assets-ing
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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