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AI Visibility Scorecard

ING Brand Portal

Name: ING Brand Portal - AI Visibility Score
Creator: Engagemii
Published: 2026-08-08T08:01:46.802Z
License: https://creativecommons.org/licenses/by/4.0/

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assets.ing.com · Other

Somewhat visible. AI bots can read ING Brand Portal, but it is missing the structured signals that push citation rate above competitors.

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Monitoring for AI engine activity

In the Engagemii AEO index

6.4

/10

AEO Score

About ING Brand Portal

from our crawl and measurement

"Bynder Language English (United States) Nederlands (Nederland) ING-public Login with ING SSO Or click here to use your credentials." That is how ING Brand Portal introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.4 out of 10, readable in places, missing in others.

What holds it back is structured data describing the business, an llms.txt file, a sitemap, the first things an answer engine looks for.

Industry · Other

Last scored · Aug 8, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Clear headings and answer-style content.

Entity Clarity

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Experience, Expertise, Authority, Trust markers.

Technical AEO

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

Inbound links from other sites.

Domain Trust

Established authority for your domain.

Entity Presence

Recognized in AI knowledge graphs.

News Mentions

Press and news coverage.

Community

Forum and community discussion.

No Reddit mentions found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.4/10, ING Brand Portal has a working base to build on - fixable, and the signals above are where to start.

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The exact fixes for ING Brand Portal

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Which AI engines already crawl you

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Weekly ChatGPT & Claude citation tracking

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From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→

Picked for ING Brand Portal: AEO & AI Search

The AEO Checklist Every Small Business Owner Needs Right Now

Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.

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Source & Attribution

Scored by Engagemii on August 8, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/assets-ing

Cite this score: Engagemii (2026). "AEO Score for ING Brand Portal." Retrieved from https://engagemii.com/aeo/brands/assets-ing

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.