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AI Visibility Scorecard
Home
asta.org · leisure, travel & tourism
Somewhat visible. AI bots can read Home, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 5 times
Claude · ChatGPT
#9,366 of 620,357 in Nonprofits for AI visibility
6.6
/10
AEO Score
About Home
from our crawl and measurement
Home, based in Alexandria, VA, describes itself simply: "ASTA is the leading global advocate for travel advisors, offering education, resources, advocacy, and networking to support and grow the travel industry." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.6 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data and basic crawler access. What holds it back is credibility markers like credentials or reviews.
Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established, press coverage is thin and it barely surfaces on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.
AI crawlers have visited 5 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1931.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
8
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
4
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
4
Press and news coverage.
Community
0
No community discussion yet.
1
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.6/10, Home has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Home
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/asta-org
Cite this score: Engagemii (2026). "AEO Score for Home." Retrieved from https://engagemii.com/aeo/brands/asta-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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