Attribution Metrics

Why are GA4 audits important?

GA4 is a cornerstone of your marketing tech stack. Keeping it optimised — and your data robust — is essential for the success of your online business. A healthy GA4 lets you: Evaluate your marketing mix — see what's genuinely driving conversions, so paid and organic teams know their real contribution. Identify high-performing content — let SEO and content teams focus on pages that actually move the needle.

How often should you run a GA4 audit?

It depends on the type of check — here’s what we recommend. EVERY 2 YEARS Configuration Checks GA4 is well-established now. Major features that change these checks are rare, so once every couple of years is usually enough. EVERY 6–12 MONTHS Data Health Checks Websites and browsers change regularly, and both can quietly affect GA4 data quality — so review health at least once or twice a year.