Authors Program

What is the Authors Program?

The Authors Program is a rigorous, research-led approach to writing and publishing a book. It’s designed to attract the right people into your world and filter out everyone else. And it’s designed to persuade people to see the world differently – to help them be more successful in their life or business. But the Authors Program goes way beyond simply printing and publishing a text that you’ve written.

How to write and publish your book this year?

The Authors Program is a structured methodology that we have honed over the last 42 years. No kidding. We’ll give you this methodology and all the practical tools you need to write, publish and market your book in the next 12 months. (You can do it faster if you like.) Here it is, for reference. (Take a deep breath.)

It’s detailed, isn’t it?

This process might be detailed – there are 194 steps in this process after all – but don’t get too hung up on the details at this stage. Because we’ll take you through it, step-by-step. And the good news is you won’t be doing all of them. You’ll be doing just the research and writing steps, over the next 6-7 months. And we’ve shown that here in the red box.

Again, who should attend?

This program is really meant for people writing non-fiction books. So ideally your book idea falls roughly in one of these broad genres: business, self-help, or personal development You may want to write a first-person business memoir, as opposed to a straight family memoir. So talk to us about this. It may be perfectly appropriate for the Authors Program.

Who should not attend?

People who want to write a novel or fiction of any kind. This program isn’t designed for writing fiction. People who don’t know why they want to write a book. This is key. People who expect us to ghostwrite their book. We’re not offering a ghostwriting service here. (But if you’re interested in having your book ghostwritten, talk to us. We can help there, too.