AI Visibility Scorecard
Backyard Ballistics by William Gurstelle
backyard-ballistics.com · Sports & Recreation
Borderline visible. AI bots can crawl Backyard Ballistics by William Gurstelle, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 10 times
Meta AI · Claude · Amazon Alexa · Apple Intelligence
#13,660 of 251,393 in Sports & Recreation for AI visibility
3
AI Naming Predictability
iRarely named · 3/100
More likely to be named than 94% of Sports & Recreation companies
5
AEO Visibility
iBorderline · 4.6/10
0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
0
AI Adoption
iNone detected · 0/100
About Backyard Ballistics by William Gurstelle
from our crawl and measurement
Backyard Ballistics by William Gurstelle describes itself simply: "The Book that tells you how to build potato cannons, paper match rockets, Cincinnati fire kites, tennis ball mortars, and more dynamite devices." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.6 out of 10.
The site is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited 10 times in our tracking, including ClaudeBot (Anthropic), Applebot (Siri) and AmazonBot (Alexa AI).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Weak
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Weak
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Weak
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Good
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.6/10, Backyard Ballistics by William Gurstelle is crawlable but under-signaled - fixable, and the signals above are where to start.
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
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Source & Attribution
Scored by Engagemii on October 24, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/backyard-ballistics
Cite this score: Engagemii (2026). "AEO Score for Backyard Ballistics by William Gurstelle." Retrieved from https://engagemii.com/aeo/brands/backyard-ballistics
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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