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AI Visibility Scorecard

Ballast

Name: Ballast - AI Visibility Score
Creator: Engagemii
Published: 2026-08-12T03:47:59.301Z
License: https://creativecommons.org/licenses/by/4.0/

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ballastfp.com · Finance & Insurance

Borderline visible. AI bots can crawl Ballast, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.

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Monitoring for AI engine activity

In the Engagemii AEO index

#412,985 of 736,875 in Finance & Insurance for AI visibility

4.2

/10

AEO Score

About Ballast

from our crawl and measurement

"Ballast is your holistic financial service solution. Our expertise ranges from Accounting, Financial Planning to Superannuation Management, existing under one roof to ensure nothing is." That is how Ballast introduces itself. When AI engines look at it, they find little to work with. It scores 4.2 out of 10.

The site does the on-page work well, with structured data on the page (WebSite), an llms.txt file for AI models, a sitemap.

Industry · Finance & Insurance

Last scored · Aug 12, 2026

The 6 signals AI reads

Higher is better · 0-10

Structured Data

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Clear headings and answer-style content.

Entity Clarity

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Experience, Expertise, Authority, Trust markers.

Technical AEO

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Sitemaps and entity links AI can follow.

Off-page authority

How the web signals your brand to AI

Backlinks

No inbound links found yet.

Domain Trust

Little domain authority yet.

Entity Presence

Not in AI knowledge graphs yet.

News Mentions

No press coverage found yet.

Community

No community discussion yet.

No Reddit mentions found yet.

What this score means

Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Ballast is crawlable but under-signaled - fixable, and the signals above are where to start.

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Weekly ChatGPT & Claude citation tracking

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From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→

Picked for Ballast: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on August 12, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/ballastfp

Cite this score: Engagemii (2026). "AEO Score for Ballast." Retrieved from https://engagemii.com/aeo/brands/ballastfp

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.