US Barcode Authority GS1 UPC

Which source of UPCs is accepted by national retailers like Amazon, Walmart, Kroger, and Target?

Only UPCs (GTINs) licensed directly from **GS1 Global Standards** are accepted by major national retailers, including Amazon, Walmart, The Home Depot, and Target. Third-party reseller and internally assigned codes are rejected.

Are 3rd party reseller UPCs acceptable for Amazon Vendor Central or Amazon Seller Central listings?

No. UPCs (GTINs) for Amazon Vendor Central or Amazon Seller Central must be licensed directly from **GS1 Global Standards** to ensure brand ownership verification, preventing listing rejection.

Which UPC source can be authenticated on Verified by GS1 and GTIN.cloud?

Only GS1 licensed GTINs can be authenticated by trading partners on global registries like Verified by GS1 and managed on the Barcode-US provided GTIN.cloud portal.

Are 3rd party reseller UPCs acceptable for local stores and certain regional retailers?

Yes, local stores and certain regional retailers may accept UPCs from 3rd party resellers, but using GS1 licensed barcodes is always recommended for future-proofing and scalability.

Which UPC sources are valid for products being sold to a distributor under their private label?

Both GS1 Global Standards and 3rd Party UPC Resellers can potentially be used when selling to a distributor who will apply their own private label.

Which UPC sources are valid for music titles (e.g., iTunes and Spotify)?

Both GS1 Global Standards and 3rd Party UPC Resellers are accepted for digital media such as music titles on platforms like iTunes and Spotify.

Which UPC sources are valid for items sold on my own website or used internally (POS systems)?

GS1 Global Standards, 3rd Party UPC Resellers, and Internally Assigned UPC Numbers (beginning with '4') are all valid for use on a company's own website or for internal tracking.