AI Visibility Scorecard
British American Tobacco - Home XYouTubeLinkedInGlassdoor
bat.com · Finance & Insurance
Well-positioned for AI search. The breakdown below shows where British American Tobacco - Home XYouTubeLinkedInGlassdoor is still leaving points on the table.
AI engines read this profile 13 times
ChatGPT · Amazon Alexa · Claude · Apple Intelligence
#523 of 792,686 in Finance & Insurance for AI visibility
100
AI Naming Predictability
iAI names companies like this often · 100/100
More likely to be named than 99% of Finance & Insurance companies
9
AEO Visibility
iVisible · 8.5/10
25
Muse Index Score
iAI agent readiness
Basic · 25/100
0
AI Adoption
iNone detected · 0/100
About British American Tobacco - Home XYouTubeLinkedInGlassdoor
from our crawl and measurement
"The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world." That is how British American Tobacco introduces itself. Measured against the twelve signals AI engines rely on, it scores 8.5 out of 10, a strong showing.
Our crawl found structured data on the page (Corporation, WebSite, WebPage), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 4 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Fair
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 8.5/10, British American Tobacco - Home XYouTubeLinkedInGlassdoor has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for British American Tobacco - Home XYouTubeLinkedInGlassdoor
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/bat
Cite this score: Engagemii (2026). "AEO Score for British American Tobacco - Home XYouTubeLinkedInGlassdoor." Retrieved from https://engagemii.com/aeo/brands/bat
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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