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AI Visibility Scorecard
bbinsurance.com · Finance & Insurance
Somewhat visible. AI bots can read Insurance and Risk Management Brokerage, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 11 times
ChatGPT · Claude · Meta AI · Apple Intelligence
#11,734 of 758,950 in Finance & Insurance for AI visibility
6.4
/10
AEO Score
from our crawl and measurement
"Explore insurance, risk management and consulting solutions from Brown & Brown. Helping you protect assets, manage exposure, and support long-term growth." That is how Insurance and Risk Management Brokerage introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.4 out of 10, readable in places and missing in others.
Our crawl found a readable heading structure. It is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited 6 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI.
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
4
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
1
Social discussion and mentions.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.4/10, Insurance and Risk Management Brokerage has a working base to build on - fixable, and the signals above are where to start.
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Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/bbinsurance
Cite this score: Engagemii (2026). "AEO Score for Insurance and Risk Management Brokerage." Retrieved from https://engagemii.com/aeo/brands/bbinsurance
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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