Nir and Far

Nir and Far describes itself simply: "Best-selling author Nir Eyal gives science-based insights to build healthy habits, improve productivity and focus, and manage distraction." When AI engines look at it, they find little to work with. It scores 4.7 out of 10.

On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a few credibility markers.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.