BMJ

Homepage describes itself simply: "Our History Key features Clinical tools Local guidance Earn CME/CPD points Access anywhere Our app Integration Our Evidence approach Trusted content Updating process Who we help Best." Measured against the twelve signals AI engines rely on, it scores 8.2 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity, a few credibility markers and basic crawler access.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.