BlackFriday.com

When is Black Friday 2026?

Black Friday always takes place on the Friday after Thanksgiving Day. In 2026, [Black Friday falls on Nov. 27.](https://blackfriday.com/news/when-is-black-friday) That being said, many Black Friday sales start on Thanksgiving Day (Nov. 26 this year) or even a week or two before.

How to prepare for Black Friday shopping

In addition to subscribing to the BlackFriday.com email newsletter and checking out our list of the [Best Black Friday Sales](https://blackfriday.com/news/best-black-friday-sales-list), there are a few ways you can prepare for a stress-free and savings-rich Black Friday. 1. **Sign up for your favorite retailers' email newsletters** The best way to be immediately notified of a retailer's sale is by signing up the newsletter. The majority of retailers send an email to all of their subscribers when a major sale starts, and some include exclusive coupon codes for subscribers as well. 2. **Set up a

Black Friday 2026 trends

This Black Friday shopping season, we expect to see more of the following than we have in past years: - **Black Friday “creep.”** Last year's earlier-than-usual Black Friday season opened the floodgates for retailers to start launching their pre-Black Friday sales as soon as early October. We expect the shopping season to creep up just as early this year, particularly for users of retailers’ mobile apps and paid membership programs like Amazon Prime, Target Circle 360 and Walmart+. - **The unpredictability of tariffs.** Going hand-in-hand with the earlier and earlier “holiday creep”, retailers

Where are some of the best places to shop on Black Friday?

If you are hoping to find everything in one place – think toys, apparel, small kitchen appliances and more – these are the retailers you should be keeping an eye on this Black Friday. **[Amazon](https://blackfriday.com/ads/black-friday/amazon)** offers tons of amazing Black Friday deals. You can also take advantage of fast and free shipping as a [Prime Member](https://zdcs.link/RpR6V). **[Best Buy](https://blackfriday.com/ads/black-friday/best-buy)** is famous for offering tons of amazing deals on TVs and the hottest tech products. **[Home Depot](https://blackfriday.com/ads/black-friday/home-d

What are the most popular purchases this Black Friday?

- [Streaming services](https://blackfriday.com/news/black-friday-streaming-service-deals) tend to get a lot of attention around Black Friday. Top platforms like Hulu, Peacock and HBO Max typically offer subscription savings that allow users to lower their monthly entertainment bills. - [Gaming consoles](https://blackfriday.com/categories/video-games) and gear, like the PS5, Nintendo Switch, Xbox Series X and Meta Quest VR Headset rarely go on sale during the year, so Black Friday often presents a unique opportunity to score savings. (With this past summer's highly anticipated release of the Ni

Are Black Friday deals available online?

Yes, Black Friday deals are widely available online. In recent years, retailers have expanded their Black Friday promotions to include online sales, with promotions often starting at the beginning of the week of Thanksgiving. [Most retailers are closed on Thanksgiving Day](https://blackfriday.com/news/stores-closed-thanksgiving), but since they offer Black Friday deals early online, you can shop from home to get a head start.

How do Black Friday deals compare to Cyber Monday deals?

[In the past](https://blackfriday.com/news/black-friday-history), Black Friday and Cyber Monday were two entirely different savings events. Black Friday focused on in-store shopping and Cyber Monday on online shopping. In recent years, the two have more similarities than differences. [Black Friday sales](https://blackfriday.com/news/best-black-friday-sales-list) are traditionally held on Thanksgiving Day and the day after Thanksgiving (Black Friday). Meanwhile, Cyber Monday sales are traditionally held on the Monday following Thanksgiving weekend. Typically, you will find Cyber Monday sales fe

Can I return items purchased on Black Friday?

Yes, you can generally return items purchased on Black Friday, but the return policies vary depending on the retailer. Many larger retailers like Target, Walmart and Best Buy offer extended holiday return periods which is convenient for holiday gifting. Occasionally limited-time offers, like deeply discounted items and doorbusters, may have stricter return policies, such as shorter return windows or restocking fees. Be sure to double check the specific return policy before you purchase.