Blende

Blende is a business whose own site puts it this way: "<h1 style=text-align:center;white-space:pre-wrap;><strong>Blende creates custom-blended makeup and skincare tailored to your unique skin tone and complexion." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.2 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a few credibility markers.

Off the page there is only faint evidence that only a handful of sites link to it and it barely surfaces on Reddit. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. Those are earned elsewhere on the web, not fixed on the site itself.

The business dates to 2017.