Steve Ferreira | Senior Director of Digital Strategy

What is Employee Advocacy?

An advocacy program turns a workforce into a fleet of specialized brand ambassadors. It involves providing staff members with the tools, training, and content necessary to speak accurately and positively about the business online. This strategy applies across multiple departments.

How to Build a Successful Employee Advocacy Program?

Launching an advocacy initiative requires more than simply asking staff to share links. It requires a structured system that makes participation easy, rewarding, and safe for the employee.

What is Brand Authenticity in a Digital Age?

Brand authenticity refers to the genuine, honest, and transparent nature of a company’s communication with its audience. An authentic brand aligns its actions with its words, speaks with a consistent and recognizable voice, and provides real value based on true expertise. In a digital landscape awash with synthetic media, authenticity is a premium asset. It is the foundation of consumer trust.

How to Create a full-funnel PPC Marketing Strategy?

The marketing funnel is a cornerstone concept. It’s not just a visualization tool; it’s a strategic roadmap for success. And September 11, 2024 How to Create a full-funnel PPC Marketing Strategy The marketing funnel is a cornerstone concept. It’s not just a visualization tool; it’s a strategic roadmap for success.

What is Serialized Short-Form Video?

Serialized content treats your social media profiles like a television network. Instead of publishing random thoughts or isolated product demonstrations, you create distinct shows or mini-series. Each video acts as an episode within a broader theme. This structure gives the viewer a compelling reason to follow your account.