BlueCart: Wholesale Business Software for Food and Beverage Distributors

How does the Endless Aisle help me reach new restaurant buyers?

The Endless Aisle connects your catalog with restaurants actively placing orders on BlueCart. Your products become visible to buyers in your delivery area (many of whom are looking for new local suppliers).

Can I deliver locally, or do I have to ship?

You choose. Vendors can offer local delivery only, nationwide shipping, or both by setting up separate catalogs. You’re always in control of where your products are available.

Can I use my own delivery team or distributor?

Yes. You can fulfill orders using your own delivery drivers, third-party logistics, or your preferred distributor. BlueCart is flexible to support how you already operate.

What does the $200 Endless Aisle vendor setup fee cover?

The $200 Endless Aisle vendor setup fee is a one-time fee that includes onboarding support, catalog formatting help, and access to our vendor success team. It also helps ensure vendors are committed to completing the setup process and seeing results.

Do you have a tool to streamline all my orders?

Yes, BlueCart has an all-inclusive order management system that enables vendors to increase sales and better serve their customers. As a vendor using Endless Aisle, you'll automatically have access to this must-have feature.

How do buyers discover my products on the Endless Aisle?

Buyers can find your products on the Endless Aisle by searching relevant keywords or browsing categories in their market. When a new vendor goes live, buyers in the same area will oftentimes see a pop-up highlighting your brand and logo to help drive initial visibility to your products.

What is the Endless Aisle by BlueCart?

The Endless Aisle is BlueCart’s digital marketplace that connects food and beverage vendors with restaurants, bars, and hospitality buyers. Vendors can list their products, fulfill orders on their own terms, and instantly access new customers without cold outreach or manual sales.

What types of businesses use BlueCart and Endless Aisle?

BlueCart and Endless Aisle are used by independent restaurants, multi-location groups, bars, cafes, hotels, and private chefs. On the vendor side, we support farms, bakeries, specialty producers, distributors, and brands of all sizes.