Borrowed Frocks

"Book your next rental through our website or book a try on instore. Thank you, Frocks By Frankie." That is how Borrowed Frocks of Tauranga, BOP introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.8 out of 10.

On the page itself the strengths are clear: a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data. What holds it back is a heading structure that lays out what it offers, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 94 words.