Inflact

What replaced Instagram bots?

And the short answer would be real people with real content. And the long answer would be user generated content (UGC). But this is not a passing fad. This is a fundamental shift in the way Instagram growth functions.

Where to find UGC creators?

Selecting the appropriate UGC creators manually would take a lot of effort, especially if you need someone specialized in a particular niche with an audience location. The quickest way is to use a search tool that will enable you to filter based on the type of content, engagement rate, and niche instead of going through each profile separately.

How to separate great creators from the rest?

It’s here that brands make their mistakes. They look at the number of followers, they see the latest posts by a creator and come to a conclusion. However, this method misses most of the important information. Those metrics which can determine the success of UGC include average post reach, engagement level according to the account age, growth pattern of followers, quality of comments, as well as the save-to-like ratio.

How to manage and optimize your UGC campaigns?

Identifying the right talent is just the start. Properly managing an UGC marketing campaign involves measuring its success, learning from it, and creating a content library that builds up over time.Keep an eye on creator performanceWith your UGC campaign up and running, keep a check on how well the content of each influencer performs: the number of account visitors, the number of saves and shares, and even.