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AI visibility score
2.26/ 10Near-invisible

▲ 0.06 since Nov 2026

As of 2026-11-09 · Engagemii Index

AI Visibility Scorecard

Bout It Merch

Bout It Merch

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boutitmerch.com · Health & Wellness

At 2.26/10, Bout It Merch is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are E-E-A-T Signals, Domain Authority and News & Press. That is fixable, and the signals below show where to start.

See the breakdown

AI engines read this profile 4 times

Claude · Perplexity · Parallel

19

AI Naming Predictability

i

Rarely named · 19/100

Health & Wellness average 12

Top 16% of Health & Wellness

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2.26

AEO Visibility

i

Near-invisible · 2.26/10

Health & Wellness average 2.3

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-

Network Authority

i

Not connected yet

0 relationships on record. Businesses in Health & Wellness average 2. Claim your page and Engagemii is your first.

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50

Muse Index Score

i

AI agent readiness

Transactable · 50/100

Health & Wellness average 19

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0

AI Adoption

i

None detected · 0/100

Health & Wellness average 0

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About Bout It Merch

from our crawl and measurement

Bout It Merch describes itself simply: "Shop unique craft Brewery Apparel and Custom Beer Merch from top breweries and taprooms across the USA. Visit us online to explore tees, hoodies, hats, glassware, and more." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 2.26 out of 10.

Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.

AI crawlers have read this profile 4 times in our tracking, including ClaudeBot (Anthropic), PerplexityBot and ShapBot (Parallel).

Company ·
Bout It Merch
Website ·
boutitmerch.com
Industry ·
Health & Wellness
Location ·
Bend, OR
Site status ·
Live (The website showed an active business site when last checked (Oct 31, 2026).)
Last scored ·
Nov 9, 2026

The 6 on-page signals AI reads

Strong · Good · Fair · Weak

Structured Data

Good

Organization / LocalBusiness JSON-LD that AI can read.

Content Structure

Strong

Clear headings and answer-style content.

Entity Clarity

Good

How clearly your brand identity reads to AI.

E-E-A-T Signals

Experience, Expertise, Authority, Trust

Weak

Experience, Expertise, Authority, Trust markers.

Technical AEO

Strong

robots.txt, llms.txt, and AI-bot crawl access.

AI Discoverability

Good

Sitemaps and entity links AI can follow.

The 6 off-page signals AI reads

How the web signals your brand to AI

Backlinks

Good

Inbound links from other sites.

Domain Authority

Weak

Little domain authority yet.

Reference Presence

-

Not yet measured.

News & Press

Weak

No press coverage found yet.

Community

Weak

No community discussion yet.

Social Mentions

Weak

No social discussion found yet.

What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 2.26/10, Bout It Merch is near-invisible to AI engines today. That is fixable, and the signals above are where to start.

From the blog

Which AI is actually reading your website?→Why your brand doesn't show up in ChatGPT answers→The complete AEO checklist for small business→What is AEO? The beginner's guide→See all posts→
Picked for Bout It Merch: AEO & AI Search

Why your brand doesn't show up in ChatGPT answers (and how to fix it)

ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.

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Bout It Merch lists 901 products, 897 in stock, priced 4.95 to 137.95.

Show 500 of 901 products

The full list of every product we captured is in the product feed (JSON).

Source & Attribution

Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/boutitmerch

Cite this score: Engagemii (2026). "AEO Score for Bout It Merch." Retrieved from https://engagemii.com/aeo/brands/boutitmerch

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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